The Royalty Tags™ Collection

Signature brass nameplates for the discerning rider. 👑 Built for performance, curated for style, and guaranteed to turn heads at the yard. ✨

Discover Royalty Tags

Why Us?

Ride better. Look better. Last longer.

  THE REST

Performs under pressure

Outlasts the competition

Turns heads at the yard

Real Riders. Real Results.

It's not just gear — it's the confidence to ride better, feel stronger, and show up like you mean it.

What changed when they switched to Viva La Mare

94%

Of riders said they felt more confident in the saddle after switching to Viva La Mare.

88%

Reported their gear lasted significantly longer than their previous brand.

97%

Said they would never go back to riding in anything else.

Based on customer feedback from riders across South Africa.

  • ★★★★★

    ''

    Bought one. Bought three more. Send help.

    Roxy T.

  • ★★★★★

    ''

    It's giving Grand Prix. It's giving editorial. It's giving everything.

    Danielle F.

  • ★★★★★

    ''

    The name tag arrived and my mare immediately looked more important than me.

    Ashleigh V.

  • ★★★★★

    ''

    Finally, a brand that gets it. Equestrian luxury without the lecture.

    Tanya B.

  • ★★★★★

    ''

    Finally, gear that keeps up!

    My horse wears better jewellery than I do. No regrets.

    Kayla M.

  • ★★★★★

    ''

    My whole yard is obsessed

    Ordered on a whim. Now I can't imagine my tack room without it.

    Simone R.

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FAQs

Is the quality really that good?

Yes. We wouldn't have it any other way. Every piece is built to handle real riding — not just look pretty in the paddock.

How does it compare to big international brands?

Same quality, no overseas shipping fees, and we actually understand South African riders. It's a no-brainer.

Will it hold up after lots of washing?

Absolutely. Our gear is made to last season after season — not fall apart after three washes like some brands we know.

What if it doesn't fit?

We've got you. Check our size guide before ordering and reach out to us directly — we're real people who actually respond.